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One of the things I have found over my years of learning about the spirits business is that there are some basic rules when it comes to mixing a great party cocktail. Stirred, not shaken 1 - Use the proper method to make the drink. You might be surprised when I explain that shaking a martini, for instance, has a negative impact on the outcome. Stir it. The same applies for almost any other cocktail. A number of things require muddling, such as Old Fashioneds and Mojitos. You have to muddle firmly to release juices, and a gentle muddle will result in muted flavors. And adding ingredients in the improper order can also impact things - always add soda or sparkling water last, for instance. You don't want to agitate carbonated drinks...trust me. So many choices, so much expense 2 - Don't automatically use top-shelf liquors as your base, particularly if you're making drinks for a number of people. Some top shelf brands will suffer with the addition of sugars and/or fruit flavors